Cost/Value Proposition of Quality Restroom Cleaning Services
There are two ways of looking at the value an air freshener service provides from the perspective of a business owner. The first is to outline what you get when you buy a service. This outline is commonly called features.
- Installation of unit
- Servicing of unit
- Provision of supplies
Looking at this list does not really convey much in the way of value. These facts, however, can be translated into a way of looking at the service from another value perspective called benefits.
In light of these features, let us now consider what you, as a business owner, will NOT be experiencing when you hire our service as opposed to trying to do it in-house. When you have the air freshener service of Washroom Wizard!, what you would NOT experience is:
Clean is not a benefit of our service; it is the feature. The BENEFITS are all of the other results you experience. These include:
- heightened employee morale,
- retention of customers,
- projection of a stellar business image,
- reduction in management stress and time, and
- protection of the health of restroom users.
With all of these benefits; does it really COST to have our services? Think about it?
This picture speaks for itself.
The Cue Card is a quality control communications tool we leave for the client after completing our service call. It serves a couple of different purposes.
It not only documents that the service call was made on a certain date but also ensures accountability on the part of the worker by requiring them to (much like an artist) sign their work (see right side of form).
The form allows our customers to ask questions or give us feedback on our services. The Cue Card below came in recently.
It was filled out by a number of the employees of the organization. As you can see the first one states:
Our office morale has dramatically improved
We experience this type of response over and over again. Employees approach us while we are doing our work and tell us how grateful they are for our services.
I will never forget one client that was part of a national chain. They changed managers almost every year. Usually when a new manager arrives, one of the first things they will do is examine expenses and fire our service. In this case, however, as soon as a new manager arrived; the employees would go to them and let them know that our service was not disposable. They conveyed what it was like before our service began and let the new manager know that they did not want a return to that situation again. As a result of the advocacy of these employees, we survived (six) 6 new managers. It was only when corporate took away local control of some areas of decision making that we were fired.
If you need to improve employee morale; hiring a restroom cleaning service like Washroom Wizard! is an extremely good way to start.
I recently received a cancellation of service from a client. It was as follows:
As much as we love your consistent service…
we are going to hire our 13 year old to clean the bathrooms!
My first thought was:
I wonder how and who will be training this 13 year old.
My second thought was:
Does this 13 year old have the requisite character traits, innate skills, and personality type that makes it possible for them to do an adequate job of cleaning a restroom?
My third thought was:
Has this parent/business owner considered the above question relative to the results they want for restroom cleanliness in their business?
Why has this person been a client?
But, then again… Several months prior, this same business had struggled to establish daily procedures for restroom cleaning maintenance. These were the tasks that would be done by their employees on the days when Washroom Wizard! did not perform our regularly scheduled detailed cleaning services.
When I discovered that there were potential problems in this area for my client, I approached them about the matter. I explained that their situation was also a dilemma experienced by other similar businesses. As a result, I had conceptualized the use of a kit containing cleaning supplies and equipment coupled with procedures that would address this problem.
Before I could vocalize the offer to test out my prototype and to do so at no cost to this client; she responded with: “Well, if I have any ideas for you I will let you know.”
Why has this person been a client?
Below is a summary of an article I found on the internet recently.
February 18, 2012 12:00 am • By Michael G. Goldsby – Executive Director of the Entrepreneurship Center and the Stoops distinguished professor of entrepreneurship at Ball State University.
Advice from Leland Boren, an 87-year-old force of nature who has seen it all in nearly seven decades in business. He is the CEO of Avis International Corp. He also owns 23 businesses and has built, bought and sold many others during a 67 year career. When it comes to examining a potential target for acquisition, he advises to:
- First, examine the company’s history with cash. Accounts receivables and payables are good indicators of cash management.
- Second, he looks at their product line and considers whether improvements can be made to them.
- Third, analyze if there is the potential to expand the product line.
- Fourth, remove any intangibles and goodwill out of the company valuation, allowing for negotiation and management based on the true performance of the company.
- Fifth, examines the company’s sales team performance to determine whether it is performing as well as it can.
But there’s another little secret:
My business, Washroom Wizard, provides restroom services to other businesses. It has two distinct markets. One is the consumer of the service, other businesses. The other is the market of prospective workers who can provide the labor of the service.
The work is very unglamorous and does not offer a career opportunity. It is, however, a good situation for those wanting supplemental income so they can reduce their debt, be full time parents, support a hobby or fulfill some other activity. Clearly the market for prospective workers is a totally different demographic from the market of customers. But, one without the other cannot exist.
In order to reach these two distinct markets I established two Facebook pages; Washroom Wizard and Part Time Work for People with a Full Time Life (my tag line for recruiting).
Since most of my market for prospective workers uses Facebook I set-up some ads to run. These ads were not approved because according to Facebook
“it violates Facebook’s Ad Guidelines by advertising “work from home”, MLM, get rich quick and other inaccurate money-making opportunities.”
Coming up next:
The Flawed Algorithms of Facebook
I recently read an article about a job seeker who received two job offers. The offers were almost identical. This made comparison very difficult. The final decision making parameter became the condition of the restrooms. The assumption that the job seeker made was that the employer with the cleaner restrooms valued their employees more.
For employers this situation begs questions such as:
- What kind of employees are you attracting?
- What is your rate of turnover? Could it be lower?
- How valued do your employees feel?
- What about employee moral? Could it be improved?
So, what was the real significance for the job seeker to use restroom cleanliness as a parameter in the decision making process for accepting a job? Within a year the company that was not selected for employment because of the condition of their restrooms went out of business. The job seeker continued to be employed by the company with the cleaner restrooms and did not fall among the ranks of the unemployed again.
Are you missing out on good employees due to the condition of your restrooms?
There is no correlation between the visual appearance of a surface and its level of cleanliness. Surfaces that may appear clean can be laden with bacteria. When it comes to cleaning service results, the only way to determine how clean a surface might be is to conduct tests that count the bacteria.
The cleaning methods of Washroom Wizard! have been subjected to such tests. The results of these tests in one of our client locations are below. How many other cleaning services do you know of that conduct such tests; and then publish them?